CONVERT MORE LEADS,
GROW YOUR BUSINESS

Learn to effectively market your business online.

About Steam Powered Marketing

Steam Powered Marketing LLC is a full-service digital marketing agency. We cover all 10 of the digital marketing disciplines. As integrated marketing consultants, we only recommend to you what we know works to give you an effective, high ROI solution.

Digital Marketing Services


Digital Marketing

SEO, Google My Business optimization, content marketing, and much more.

Lead Generation

Email and text marketing, paid traffic acquisition, community marketing.

Website Design

Mobile responsive website designed to generate leads and create customers.

Market Strategy

Providing businesses with techniques and plans to grow their businesses.

Does your business have an effective online marketing system?

 
If you can’t answer this question with total confidence, you probably don’t! And every second of every day, 24/7 365 days a year, you’re losing customers to your competition.
 
These competitors may not be as good as you, they may not be as well established as you are, they may not be as professional and respected as you are. But what they do have is a visible online presence that’s putting them in front of the people actively searching for your product or service.
 
Fill out the form and include your website. We'll provide you with an audit of your online presence at no charge.
FREE Google My Business Optimization Protocol

Client Testimonials



Sarah Jane
Business Owner
"Steam Powered Marketing increased traffic to my website 2 fold."


John Davis
Marketing Manager
"Experts in their field. SPM generated new leads and new customers."


Lisa Cousteau
Blogger
"Created a mailing list to engage my readers and increase readership."

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Life moves fast in the digital realm and marketing techniques that worked well for you 18 months ago could be a liability today. Google has the final say where your business appears in the search ranking so you have to play by their (frequently changing) rules.

 

Millennials are the highest spending demographic. They’re also the most mobile connected generation. If you are not marketing to them, you are losing money. 

 

Here are some stats you need to know:

     • 97% of local purchasing decisions start online

     • 82% of consumers visit a review site because they are ready to buy, and

     • Of these 89% purchase within a week, 29% the same day!

 

If you want your business to survive and thrive in the digital marketplace, you must take your marketing online.

Why do many businesses have such a problem with their online marketing?

Just because you can market online, doesn’t mean that you should do online marketing – unless you know exactly what you’re doing!

Most business owners are not internet gurus. You may have an effective offline marketing system, but you don’t have the time to learn all there is to know about marketing online. Just because some young internet whiz kid tells you he can optimize your website for search engines, or run long tail pay per click campaigns or manage your Facebook social media business page for you, doesn’t mean that this is what’s right for your business!

 

All too often I hear about business owners who’ve paid far too much to have a website built only to see no improvement in their leads, sales or revenue. 

 

Just because you can market online, doesn’t mean that you should do online marketing – unless you know exactly what you’re doing!

Here’s our 7-step process for transforming your marketing online.

If you’re a business owner, with a physical location and an offline marketing system that is working, here’s the process we use to transform our client’s marketing and then amplify their online results for maximum profit.
1) You’re not B2B or B2C!

Never forget that you customer is a human being, they have the same fears and needs whether you’re communicating face to face or digitally. People hate to be sold, but love to buy, and they buy from people they know like and trust. The buying decision is always emotional. Your message must appeal to their emotions. What’s in it for me? What transformation will this give me in my life?

 

Always remember all marketing is H2H – Human-2-Human, even online you must create a human relationship.

2) Don’t throw out the baby with the bath water!

You already have an offline marketing process that works! Don’t waste all that you’ve done developing and refining it. Instead look at how you can integrate what’s working offline with the amplification you can achieve online. Offline marketing is being eclipsed by the reach of the internet. Digital marketing frequently misses the point that your end customer is still a human being.

Transforming your existing proven marketing approach into an integrated marketing system is key.

3) Don’t plan to fail!

Most businesses get sold digital tactics – SEO, PPC, Social Media. But few plan an overall strategy which covers all the steps needed to win new customers. Consider this:

 

     • Poor Strategy + Poor Tactics  = Slow Failure
     • Poor Strategy + Good Tactics = Fast Failure
     • Good Strategy + Poor Tactics = Slow Growth
     • Good Strategy + Good Tactics = Fast Growth

 

Developing the right strategy to transform your process to integrated marketing is far more important than executing individual, disjointed online marketing tactics.

4) The internet is huge – don’t let your marketing get lost!
To give you some perspective, the advertising revenue for Google in 2017 was $95.4 billion. None of us have deep enough pockets to get our message across the whole of Google. But there’s no need to! 

When you transform your existing marketing process you can easily identify, and reach, your ideal online niche market. The tighter the niche the more impact your marketing spend. 
 
Your goal is to have the biggest presence in the tightest niche you can identify.
5) Why pay when you can get it for free?
Although Google makes a huge amount from its paid advertising. There is a way you can get all your traffic from Google for FREE!
 
Optimize your Google My Business profile and correct errors in your online presence and you can get into a top 3 ranking for the search term relevant to your business. This means 100% of the people searching for your product or service in your area will see your profile. 
Try not to lose sleep over these statistics:
     • 91% of consumers never click off the first page of the search results
     • 73% of consumers lose trust in a brand if its listing contains inaccurate information.
 
A top 3 Google ranking gives you an 1,100% advantage over the business in 4th place!
6) There’s safety in the tribe!

Your Google profile is a great way for gathering and presenting social proof. This is an essential online activity for building the critical Human-to-Human relationship you need for online marketing success. Presenting high quality reviews from your past customers demonstrates trust and makes it feel much safer for your potential customers to become new customers.

 
     • 92% of consumers will use a local business if it has at least a 4-star rating 
     • 84% of people trust online reviews as much as a personal recommendation
     • 56% of consumers click on a business listing with a good star rating (even if it’s not the top result), and
     • 31% of consumers spend more if the business has excellent reviews
 

Actively harvesting 5-star reviews are like pure gold for your business.

7) Building relationships takes time
Making a sale is never a one and done event. People buy from people they know, like and trust. You need to make the effort to build this relationship. 

Traditional sales training states that it takes 7-12 contacts with a prospect before a sale is made. We ensure that this investment of your valuable time is most effective using a tool we call the “Customer Value Journey”. This maps the end to end integrated marketing process from initial awareness, to the first sale and on to developing your customers into enthusiastic promoters of your product or service. At each step in the process we identify what is the purpose of the interaction with your potential customer, the conversation you should be having and the ideal digital tactic you can use to optimize and amplify this activity.

Map out the journey to take your prospect from initial awareness to happy customer and raving promoter of your brand!

Are you feeling overwhelmed?

That’s understandable! The internet and digital marketing is a huge multi-disciplinary industry. That’s why a concise digital marketing strategy and transformation action plan is essential for your online marketing success.

 

Follow this 7-step process to transform your marketing to an integrated marketing system and you’ll have an effective plan for amplifying your marketing message online. You’ll have a clear understanding of the associated cost and you’ll be able to identify measurable ROI metrics.

 

To help you understand and execute the integration marketing action plan, join our free weekly 30 minute webinars covering each of these topics in more detail. Click here to reserve you spot on the next webinar.

 

If you’re struggling taking your marketing online, or just prefer to speak to another human being, click here to schedule a free 30-minute consultation with one of our Certified Digital Marketing Specialists.