DIGITAL MARKETING
SERVICES
Grow your business with online marketing.
Full Service Digital Marketing
Steam Powered Marketing LLC is dedicated to helping you transform your offline marketing into an integrated marketing solution to produce a steady stream of qualified, profitable customers in the most effective manner possible to bring you business growth and peace of mind.
As a full-service digital marketing agency, we cover all 10 of the digital marketing disciplines. As integrated marketing consultants, we only recommend to you what we know works to give you an effective, high ROI solution.
Good business is all about the effective balancing of limited resources to maximize results.
We empower businesses to maximize their ROI through integrated marketing solutions.
Specialty Services
Digital Marketing Strategy
Google My Business
Website Design
Digital Marketing Strategy
The objective of this service is to develop an overarching Digital Marketing Strategy to maximize the effectiveness of your integrated marketing. We optimize your strategy for the eight steps of the Customer Value Journey, comprising of:
Awareness, Engagement, Subscription, Conversion, Excitement, Ascension, Advocacy, Promotion
Speed is vital so you receive your integrated digital marketing strategy within 30 days of starting to work with us. We also provide you with a 60-day action plan to accelerate the implementation of your digital strategy to maximize your return on investment.
Please schedule an appointment to learn how your business would benefit from a Digital Marketing Strategy.
Google My Business Optimization
Virtually every business benefits from an optimized GMB profile. There are three main steps to this service:
• GMB profile clean up using our proven 7 step protocol
• Review harvesting to maximize social proof
• Content posting to increase customer engagement and enhance your Google ranking.
Again, our goal is to maximize your investment, so you realize ROI as soon as possible. The clean up is completed within 7 days of starting this service and the review harvesting and posting is available within 14 days. We can’t promise the Google will give you a top 3 slot, but over 2/3 of our customers have achieved this. The ones that haven’t typically didn’t follow through with the profile maintenance we recommended.
Check the quality of your online presence with this tool.
Lead Generation Optimized Website
We are proud partners of Vitris, a leading digital marketing technology provider, who have developed an outstanding integrated marketing platform for small and medium sized businesses.
Their custom lead generation websites also integrate GMB optimization and content marketing directly in the platform to give you an unbeatable, high ROI solution for your marketing technology needs.
Visit the Vitris website to learn more.
Digital Marketing Core Disciplines
There are 10 core disciplines in digital marketing. Possibly only some of the strategies may apply to your business niche. Selecting the correct tactics for your product and niche will help keep your marketing optimized to provide top quality results.
We empower businesses to maximize their ROI through integrated marketing solutions.
Content Marketing
Content marketing isn’t an “optional extra”… it’s an essential aspect of any modern digital marketing strategy. Our “Value First” content plan transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). You’ll also leverage “other people’s content” to generate free, organic leads while simultaneously building your brand’s value and authority.
Text & Email Marketing
Email marketing consistently generates the highest ROI of any marketing activity, but sadly, most businesses are doing it wrong (or ignoring it completely). There are three types of email campaign and we architect the perfect promotional calendar to leverage automated email marketing to literally “sell while you sleep.” You’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers. In this growing mobile age we exploit these proven techniques for the untethered customer.
Conversion Funnels & Customer Value Optimization
Most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. We help businesses architect a “conversion funnel” that gives you exactly what you want: MORE customers that are MORE valuable, all while spending LESS to acquire them.
Social Media Management
Thanks to an ever-changing social landscape, consumers have altered the way they voice criticism and praise, find and consume information, and, most importantly, they have changed the way they buy. Successful brands must learn to adapt to these changes, and put plans and processes in place to listen, influence, network, and sell in this environment. We help business owners learn from social media to assess business goals and employ sound social media marketing practices to meet those goals.
Paid Traffic Customer Acquisition
Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. We help you understand how traffic channels such as Google, LinkedIn, Facebook, Twitter, YouTube, and other demand-generating platforms can grow your customer base…without breaking the bank.
Search Marketing
With all the “noise” in today’s world, it’s critical that brands and business get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. Leveraging search channels such as Google, Amazon, and even local channels, such as Yelp, ensure that your brand gets found…and that when it’s found, the message your prospects see is a positive one.
Community Marketing
The goal of any marketing campaign is to create a tribe of loyal brand devotees … think Steve Jobs and Apple! Once you’ve engaged with your market through the various avenues of social media the next step is to convert them into a tribe of raving fans. Community marketing does this. Engaging with your tribe, letting them know that you care and they are special can breed a loyalty to your brand where price is not a question. Remember the old adage, “No one gets fired for hiring IBM”.
Video Marketing
They say a picture paints a thousand words. But video increase open rates and sales by over 40%. Most people baulk at the cost of studio video production but in many situations inexpensive, organically produced video is often more effective in delivering your message. Whiteboard explainer videos are very affordable and one the most effective ways of quickly relating a complex idea to potential customer.
Marketing Analytics Data Science
Are your decisions driven by data or hunches? Logic…or fear? As a engineer and business owner you’ll need to measure reliable analytics and determine the key metrics your brand needs to track on a daily, weekly, and monthly basis. Simple dashboards will alert your brand to potential problems and opportunities BEFORE it’s too late.
Testing & Conversion Science
Conversion Rate Optimization and Split Testing are two of the most identifiable marketing tactics in the industry today. Unfortunately, most marketers claim to be doing CRO but are merely relying on hacks and tricks. We help business owners understand a repeatable process that increases converting actions from the traffic you already have by leveraging assets you’ve already created. In short, you’ll be able to produce immediate results adding valuable to any business or brand.